Co-Founder and CEO
Seeder Clean Energy, China

The Challenges of Distributed Solar in China:  What the future of Solar looks like and how to scale it up.

The distributed solar industry in China is growing fast but is incredibly fragmented and lacks any real trust.  Distributed rooftop solar projects below 2mw are virtually forgotten, there is no way to easily compare one EPC with another and the credit risk for investors is still quite high resulting in high costs of capital. 

We will take an in-depth look at the industry’s pain points and figure out how to overcome these challenges by consolidating players in the industry, automating information gathering, standardizing documentation, better qualifying leads and creating strict criteria to measure EPC companies


Alex Shoer is the co-founder and CEO of Seeder Clean Energy ( Seeder facilitates distributed solar projects for building owners in China to easily – even at no cost – put solar on their rooftops to get cleaner and cheaper electricity. Seeder seamlessly connects the right solar manufacturers, engineers, and financiers and their newly launched solar calculator and web app automates and accelerates project development thus “seed”ing more quality solar projects. Seeder’s network can provide PPA financing for projects as small as 100kw and over 10 mw.

Originally from Atlanta, USA, Alex Shoer studied finance at the University of Georgia and later received a certificate from Stanford GSB. He began his career in structured finance at State Street Bank in Boston, later moving to Shanghai, China in 2011 where he co-founded e8 Resources, a market-entry consultancy bringing U.S. and European environmental technologies to China.  He co-founded Seeder in 2013.